Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Rice is a key staple in Pakistan and in 2023 is expected to register healthy volume growth, as its affordability, as well as continuing population growth support volume sales. Local farmers are also in a position to supply local demand and this keeps…
In spite of continuing soaring inflation, processed meat, seafood and alternatives to meat is expected to register both healthy constant value and volume growth. Urbanisation and busier lifestyles are boosting demand. Processed meats, seafood, and…
Continuing soaring inflation is expected to see current value sales rise significantly, though constant value and volume growth are expected to be much more muted. Continuing population growth supports volume growth, though with inflation still…
While breakfast cereal is expected to register double-digit value growth, constant value growth is expected to be minimal and volume sales are expected to fall. Continuing soaring inflation dampens volume growth, in spite of population growth, as…
Continuing soaring inflation, including significant price rises for flour, is expected to see current value sales rise significantly, though constant value and volume growth is expected to be much more moderate, though positive, all the same.…
Rising inflation and a shift towards the purchase of essential food items has resulted in a conservative approach to spending in 2023, leading consumers to opt for more cost-effective options. As a result, chocolate spreads, which are considered more…
Among all the products in the category, ketchup is the most consumed in Pakistan. It is purchased by consumer households, as well as foodservice outlets, and there is no apparent distinction between urban and rural consumers. Its popularity has led…
With the increasing pace of life in urban areas, consumers, including a significant population of working women, are seeking meal and soup options that can be prepared quickly and with minimal effort. Products that offer easy preparation, such as…
Consumers in Pakistan are gradually shifting towards premium and branded edible oils. This trend is driven by the perception of higher quality and safety associated with branded products. Premium oils, such as extra virgin olive oil, are becoming…
The cooking ingredients and meals industry in Pakistan is navigating a challenging landscape shaped by inflationary pressures. As inflation rises, consumers are becoming increasingly price-sensitive, prompting a shift towards more cost-effective…