Pakistan

Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…

Deodorant sprays continued to account for the majority of value sales, as sprays are readily available in stores throughout the country and it is easy to find different brands with various characteristics, odours, and unit prices. This trend reflects…

Retail tissue in Pakistan performed strongly across the board in 2023 in terms of volume growth. Toilet paper, in particular, registered significant growth, with volume sales increasing by a fifth. Continuing population growth supported increased…

Menstrual care in Pakistan registered constant value growth, in spite of crippling inflation. However, volume sales fell slightly. Significant work is also being done by NGOs such as UNICEF to remove cultural taboos around menstruation and this is…

Hand dishwashing in Pakistan continued to register healthy retail volume growth and a double-digit increase in retail current value sales in 2023. This expansion can be attributed to the increasing population and number of households and the cultural…

Hot drinks registered health value growth in 2023, as well as moderate volume growth, which was supported by continuing population growth. That being said, Pakistan’s economy continued to struggle and the government secured a further USD3 billion…

Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…

Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…

RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…

Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…

In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure…

While tea continued to be the most popular hot drink in Pakistan, coffee registered modest volume growth, partly supported by continuing population growth. Instant coffee continued to dominate retail channels, with only minimal volume sales for fresh…

Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.

While value sales continued to be relatively low in 2023, wipes in Pakistan registered healthy volume growth, though constant value sales fell, as rising costs hit profitability. There is increased availability of various more affordable imported…

Overall, it was a mixed picture for tobacco in Pakistan in 2023.

In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…

The picture was bleak for soft drinks in Pakistan in 2023, with retail volume sales falling across the board, with the exception of bottled water and concentrates. That being said, overall retail volume sales increased slightly, due to bottled water…

In Pakistan, consumer awareness regarding sun protection has significantly increased, leading to a notable growth in sun care. This shift in consumer attitudes stems from a greater understanding of the harmful effects of UV radiation, including…

In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there…

In 2023, surface care witnessed strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of high inflationary pressure on prices. Retail volume demand was driven by a continued…