Pakistan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Polishes in Pakistan

Feb 2024

The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and…

USD 1,195
Country Report

Laundry Care in Pakistan

Feb 2024

Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes,…

USD 1,195
Country Report

RTD Coffee in Pakistan

Jan 2024

RTD coffee registered the steepest fall in volume sales among soft drinks in 2023. RTD coffee is considered expensive and with inflation soaring, volume demand fell. Growth also continued to be inhibited by the limited availability.

USD 1,195
Country Report

Juice in Pakistan

Jan 2024

Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and…

USD 1,195
Country Report

Depilatories in Pakistan

Apr 2024

Depilatories in Pakistan witnessed significant growth in 2023, driven by an increasing number of women joining the workforce. This demographic shift has led to higher spending on personal care products, particularly in grooming categories. Pakistani…

USD 1,195
Country Report

Colour Cosmetics in Pakistan

Apr 2024

In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…

USD 1,195
Country Report

Home Insecticides in Pakistan

Feb 2024

All categories of home insecticides continued to see strong increases in retail volume sales in 2023, although insecticide baits remained negligible. This supported retail current value growth, which was made dynamic by high inflationary pressure on…

USD 1,195
Country Report

Bleach in Pakistan

Feb 2024

Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained…

USD 1,195
Country Report

Spirits in Pakistan

Jun 2024

Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…

USD 1,195
Country Report

Skin Care in Pakistan

Apr 2024

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…

USD 1,195
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