Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.
While value sales continued to be relatively low in 2023, wipes in Pakistan registered healthy volume growth, though constant value sales fell, as rising costs hit profitability. There is increased availability of various more affordable imported…
In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure…
While tea continued to be the most popular hot drink in Pakistan, coffee registered modest volume growth, partly supported by continuing population growth. Instant coffee continued to dominate retail channels, with only minimal volume sales for fresh…
Overall, it was a mixed picture for tobacco in Pakistan in 2023.