Pakistan

RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…

Among all the products in the category, ketchup is the most consumed in Pakistan. It is purchased by consumer households, as well as foodservice outlets, and there is no apparent distinction between urban and rural consumers. Its popularity has led…

Due to rising inflation, savoury snacks manufacturers have introduced different product sizes, to cater for different customer segments. Some consumers prefer buying value sized products, as it provides greater value for money on the weekly shop. By…

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…

There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…

Aggressive inflation has reduced consumer purchasing power in 2023, prompting shifts on the demand and supply side. Consumers are opting for more affordable snack options and are seeking substitutes for higher-priced products. To address this trend,…

The picture was bleak for soft drinks in Pakistan in 2023, with retail volume sales falling across the board, with the exception of bottled water and concentrates. That being said, overall retail volume sales increased slightly, due to bottled water…

Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…

Pakistan’s economy continues to struggle and the government secured a further USD3 billion bailout from the IMF in July 2023, avoiding an impending default. Inflation continues to be very high and is being driven by several factors, including…

Sugar confectionery is immensely popular among kids in Pakistan as it constitutes an affordable treat. Children mainly purchase sweets from neighbourhood shops with their pocket money and hence are quite price-sensitive. In 2023, with inflation…