The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Paraguay.
Paraguay’s consumption of tobacco declined once again in 2023 as smoking prevalence continued to fall. The increased awareness of the harmful effects of smoking on health, anti-tobacco policies, such as bans on advertising, the inclusion of health…
Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2023. Demand was boosted by the full resumption of society in the wake of the pandemic and subsequent release of pent-up demand as well as the return of tourism.…
Driven by robust GDP growth and recovery of purchasing power, snacks is set to record positive growth in volume terms across all categories in 2024. The expanding base of middle- and upper-income consumers boosted demand while changes in consumption…
In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic…
Tissue and hygiene sales in 2023 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…
A weak rule of law and endemic corruption hamper economic freedom in Paraguay, although the tax burden remains very low and government finances are sustainable. In the medium term, the economy will outperform the regional average and inflation has…
The beauty and personal care market sustained little growth in either value or volume terms in 2023. The market suffered from increased smuggling from Argentina which negatively affected sales of hair care and oral care in particular. Despite…
Hot drinks sales experienced modest growth in 2023 with the category resuming pre-pandemic consumption patterns. Other hot drinks, specifically the national drink yerba mate which comprises the majority of industry sales also returned to growth. The…
Consumer health declined in volume sales while retail value sales grew below inflation in 2023. This was mainly due to significant falls in the vitamins and dietary supplements and weight management and wellbeing categories while sports nutrition and…
Retailing in Paraguay maintained its bounce back in 2022 from the previous year after the market declined in 2020 due to the global pandemic. The full removal of COVID-19 restrictions and the rollout of vaccines facilitated a greater degree of…