Paraguay

A weak rule of law and endemic corruption hamper economic freedom in Paraguay, although the tax burden remains very low and government finances are sustainable. In the medium term, the economy will outperform the regional average and inflation has…

The beauty and personal care market sustained little growth in either value or volume terms in 2023. The market suffered from increased smuggling from Argentina which negatively affected sales of hair care and oral care in particular. Despite…

Hot drinks sales experienced modest growth in 2023 with the category resuming pre-pandemic consumption patterns. Other hot drinks, specifically the national drink yerba mate which comprises the majority of industry sales also returned to growth. The…

Thanks to higher than expected GDP growth, sales of soft drinks achieved solid growth in 2023, with above average temperatures also favouring demand for soft drinks over hot drinks. Carbonates and bottled water remain the most popular categories…

Volume sales of staple foods are expected to grow in 2023. Moderate inflation rates after a challenging 2022 will play a key role in the recovery of categories such as baked goods as well as rice, pasta and noodles. However, breakfast cereals is…