Consumers | Industries | Product Claims and Positioning
SINGAPORE
Irene is a Senior Consulting Director for our APAC business, managing a team of client-focused consultants, analysts, solution experts (CGBD) and managers responsible for designing and delivering custom solutions and answers to our clients. Irene is also a key member of the Consulting leadership team and drives a client-centric mindset and accordant actions for the APAC region.
Irene advises clients and key stakeholders across a range of industries including tourism, packaging, and beauty and personal care, assessing consumer trends and their impact on market landscape, growth opportunities and marketing strategy.
Irene started her career in consumer custom research for largely public sector clients in APAC and has garnered valuable international experience and relationships during her work in Hong Kong, Dubai, London and Singapore.