Matthew Oster Head of Health, Beauty and Hygiene Insights
chicago
English
About Matthew
Matt Oster is the Head of Health, Beauty and Hygiene Insights. He leads Euromonitor's global health, beauty and hygiene industry managers, drives editorial strategies, and builds and refines approaches to client engagement and partnerships.
Expertise
Prior to his current role overseeing health and beauty, Matt managed Euromonitor's global syndicated research in consumer health from 2016-2024. He continues to advise clients in these industries about consumer trends, growth opportunities, and category performance. Matt Oster has worked with Euromonitor since 2011 and as Head of Consumer Health since 2016. Prior to this, he was Head of Institutional Channels, focusing on the B2B marketplace.
Recently Published Work
Megatrends: Quantifying Personalisation
Matthew Oster
In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.
The Five Trends Pushing Global Consumer Health into 2024
Matthew Oster
The consumer health industry is expected to finish 2023 in an improved position compared to the inflation-influenced doldrums of 2022, though industry gains in 2023 look to be muted and inconsistent across geographies and categories.
焦虑的年轻人开始吃保健品解压
Matthew Oster
从疫情期开始，心理健康相关的保健品就已经成为全球膳食补充剂市场中增长最快的品类。被各方面压力折磨的年轻人群十分关注该品类。不仅如此，在中美两国的推动下，不同文化背景的消费者也都开始尝试各种成分和产品类型，尽管迄今为止整体对治疗产品和方式并不满意。