Personal Accessories

Due to the continual increase in urbanisation in the Philippines leading to the creation of more jobs, opportunities, and economic activity, the younger generation and working population of the Philippines have been rising. As an effect of higher…

Bags and luggage with versatile designs and enhanced functionality were in demand. Consumers sought products that could adapt to various situations, such as convertible backpacks, expandable suitcases, or bags with multiple compartments and…

Bags and luggage displayed a positive performance in current value terms in 2023, Besides inflationary pressures, coupled with rising unit prices, growth was driven primarily by the revival of outbound travel, coupled with a continued premiumisation…

In 2023, bags and luggage registered robust growth, with luggage leading the way with double-digit gains as it continued to recover from the impact of the COVID-19 pandemic. Despite higher inflation, Canadians were eager to travel after several years…

A rising number of handbag brands have emerged in Argentina with sales exclusively made through retail e-commerce. Many designers have started to produce handbags, offering products made with materials that are more affordable than leather and…

While writing instruments saw a stellar recovery in 2021, surpassing the pre-pandemic (2019) level of volume and current value sales, 2022 proved to be a challenging year, with most categories returning to decline, and a similar pattern set to follow…

The return to normal life following COVID-19 is anticipated to continue benefiting writing instruments in 2023, particularly due to the return of regular school attendance. For instance, products such as ball point pens, and especially markers and…

Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…

The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…

Writing instruments is expected to see a positive performance in both retail volume and current value terms in 2023, as people have returned to living their normal lives, and there is positive sentiment in the market. Furthermore, the rebound in…

The official end of the pandemic in 2023, and the full resumption of offline classrooms in schools and extracurricular academic institutions has been continuing to support students’ demand for stationery, and is also expected to sustain the retail…

Pens is set to remain the biggest category within writing instruments in value terms in 2023, with pencils also remaining a significant category. Pens and pencils are expected to see positive current value growth rates in 2023 despite the tough…

In 2023, the highest growth in writing instruments is projected to be seen by highlighters and markers in retail volume and current value terms. The brand Zebra Midliner has gained immense popularity amongst local students, and is expected to…

Following interruption during COVID-19-related restrictions and widespread homeschooling, the accelerating ‘back to work’ trend has led to both volume and current value sales growth of writing instruments in Romania in 2023.

The resilient performance expected for writing instruments in Mexico in volume and current value terms in 2023 can be attributed to ongoing post-pandemic economic recovery, sustained employment stability, and an increased level of consumer spending.…

Colourings, markers and highlighters were the most dynamic categories in writing instruments in 2023 with sales of these products thriving. This was partly due to a flurry of new product launches as players looked to benefit from the returning demand…

According to Euromonitor’s Economies and Consumers data, the population aged 0-14 is set to decline by 2% between 2022 and 2023, accounting for only 11% of the total population in Japan. The total population of this age group has declined for 40…

Sales of writing instruments increased in both volume and value terms in 2023 thanks to the continued normalisation of lifestyles, including returns to school and a strong reduction in smart working. The good performance of the category was largely a…

Sales of writing instruments saw an improved performance in constant value terms in 2023, when compared to the previous year. This was partly attributable to the return of pre-pandemic lifestyles including the resumption of face-to face school…

As in 2022, the start of the academic school year in 2023 marked a poor performance for writing instruments with another drop in sales during the most crucial period for this category. Demand for writing instruments was positive in 2020 and 2021,…