Peru

The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…

Abbott Laboratorios SA maintains its lead in weight management and wellbeing, thanks to the success of its Ensure brand in supplement nutrition drinks. Indeed, Ensure holds a strong lead in the category overall, with around a third of all brand…

Wound care is another category seeing growth, thanks to consumers’ return to active, out-of-home lifestyles and the return of children and students to schools and colleges. On the companies’ side, they have increased their efforts to gain more…

In 2022, Peru witnessed population growth, driven by stable natural change and rising life expectancy. The country is facing the arrival of Venezuelan refugees, as well as political unrest. In 2022, Gen Z emerged as the largest generation, and is…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru.