Peru

Eye care is another winning category in consumer health in Peru in 2023, with a growing number of people seeking products which will soothe their eyes after spending long hours working and/or studying, in addition to spending long periods of time on…

Financial cards and payments have indeed witnessed substantial growth in 2023. However, this growth has seen a notable slowdown due to consumers adopting a more cautious approach to spending. Factors contributing to this caution include the sluggish…

Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…

Premium fragrances led fragrances sales in Peru in 2023. Premium fragrances achieved healthy value and volume sales, albeit at lower growth rates than seen over the past couple of years, as the category normalised after the pandemic era slump. While…

Full-service restaurants saw growth once again in 2023 thanks to the full lifting of pandemic restrictions and a return to both domestic and foreign tourism. Nevertheless, this growth was slower than seen in the previous year, and independent…

The general merchandise stores channel in Peru includes department stores and variety stores, as both are characterised by selling a wide range of non-food products and to which consumers turn to buy various items in the same place, and to look for…

Gum in Peru in 2024 is rising, but growth in retail volume sales is still insufficient to allow the category to fully recover to pre-pandemic levels. One significant factor contributing to this shortfall is the impact of price increases. While price…

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…