Pet Care in Brazil

June 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cat Food
  • Dog Food
  • Other Pet Food
  • Pet Products

If you're in the Pet Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Care in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Care in Brazil?
  • Which are the leading brands in Pet Care in Brazil?
  • How are products distributed in Pet Care in Brazil?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Pet Care in Brazil

Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 1 Pet Populations 2019-2024
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Cat Food in Brazil

KEY DATA FINDINGS

Recovery in macroeconomic indicators leverages consumption
Multiple price ranges emerge in companies’ portfolios
Specialist channel experience drives sales of cat food
Convenience and flexibility lead the process of “catification” – more families are set to adopt cats
More products addressing different need states
Wet cat food expected to gain share in the coming years
Table 19 Cat Owning Households: % Analysis 2019-2024
Table 20 Cat Population 2019-2024
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
Summary 2 Cat Food by Price Band 2024
Table 22 Sales of Cat Food by Category: Volume 2019-2024
Table 23 Sales of Cat Food by Category: Value 2019-2024
Table 24 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 25 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 28 NBO Company Shares of Cat Food: % Value 2019-2023
Table 29 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 31 Distribution of Cat Food by Format: % Value 2019-2024
Table 32 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 33 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029

Dog Food in Brazil

KEY DATA FINDINGS

Local players, premiumisation, and expert opinions drive consumption of dog food
Specialist distribution channels’ experience creates value in dog food
Dog food becoming attractive for a wider range of companies, even from other industries
Volume reduction expected for larger pack sizes
Creating value through an emotional bond
The evolution of a broader ecosystem for pet services
Table 36 Dog Owning Households: % Analysis 2019-2024
Table 37 Dog Population 2019-2024
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
Summary 3 Dog Food by Price Band 2024
Table 39 Sales of Dog Food by Category: Volume 2019-2024
Table 40 Sales of Dog Food by Category: Value 2019-2024
Table 41 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 42 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 45 NBO Company Shares of Dog Food: % Value 2019-2023
Table 46 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 48 Distribution of Dog Food by Format: % Value 2019-2024
Table 49 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 50 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029

Other Pet Food in Brazil

KEY DATA FINDINGS

Economic recovery and product innovation drive growth in 2023
Regional production and rising demand for aquarism products
Fragmented distribution across independent specialists, especially in the countryside
Smaller pets expected to grow at a fast pace due to limited space in urban homes
Ownership of pet birds challenged by wildlife trafficking concerns
Transforming rural retail: The evolution of agricultural stores in Brazil
Table 53 Other Pet Population 2019-2024
Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
Table 55 Sales of Other Pet Food by Category: Value 2019-2024
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029

Pet Products in Brazil

KEY DATA FINDINGS

Despite a continued positive performance, many pet products deprioritised
Sales of health products remain resilient despite restrained spending
The importance of digital channels
Increasing number of players expected to expand beyond their core business
Pet healthcare services: Insurance, mental health, and new technologies
Increasing demand for services such as pet hotels and care givers
Table 66 Sales of Pet Products by Category: Value 2019-2024
Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 72 Distribution of Pet Products by Format: % Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Pet Care

        • Cat Treats and Mixers
          • Economy Dry Cat Food
          • Mid-Priced Dry Cat Food
            • Premium Therapeutic Dry Cat Food
            • Premium Non-Therapeutic Dry Cat Food
          • Economy Wet Cat Food
          • Mid-Priced Wet Cat Food
            • Premium Therapeutic Wet Cat Food
            • Premium Non-Therapeutic Wet Cat Food
        • Dog Treats and Mixers
          • Economy Dry Dog Food
          • Mid-Priced Dry Dog Food
            • Premium Therapeutic Dry Dog Food
            • Premium Non-Therapeutic Dry Dog Food
          • Economy Wet Dog Food
          • Mid-Priced Wet Dog Food
            • Premium Therapeutic Wet Dog Food
            • Premium Non-Therapeutic Wet Dog Food
      • Bird Food
      • Fish Food
      • Small Mammal/Reptile Food
    • Cat Litter
    • Pet Healthcare
    • Other Pet Products

Pet Care

This is the aggregation of pet food and pet products.

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This report originates from Passport, our Pet Care research and analysis database.

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