Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Wound care posted another moderate positive sales performance in the Philippines in 2023 as the category continued to benefit from the increasing numbers of consumers keeping a first aid kit in their home. In the past, wound care was rarely regarded…
OTC obesity continued to gain ground in 2023 as increasing numbers of consumers turn to these products as a way of losing weight rapidly. In the Philippines, OTC obesity is a highly mature category and this marks the country out from neighbours in…
Demand for vitamins continued to increase in the Philippines during 2023 as the use of these products to supplement the diets of local consumers became increasingly commonplace. While malnutrition is uncommon in the Philippines, many local people are…
Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…
One of the more interesting aspects of the Philippine consumer health market is that the country is often the first territory that multinational companies launch new products in, especially those that represent a significant departure from the…
The high sales growth being seen in paediatric consumer health in the Philippines is largely due to the country’s relatively high birth rate and the culture of not skimping when it comes to spending money on children. However, it should be noted that…
2023 saw further positive growth in retail volume sales of NRT smoking cessation aids in the Philippines, although growth rates were considerably lower than the phenomenal performances recorded in the category earlier in the review period. The main…
Alternative medicine is increasingly commonplace in the Philippines and this continues to support rising demand for herbal/traditional products. Local people are increasingly favouring consumer products based natural ingredients such as camphor,…
The key trend behind rising demand for standard eye care in the Philippines is the increased amount of screen time in the daily lives of many local people. Indeed, dramatic increases have been seen in the amount of time that Philippine consumers…
One factor that spurred growth in sales of OTC digestive remedies during 2023 was the return to pre-pandemic lifestyles, with the accelerating pace of life in Philippine cities encouraging consumers to eat fast food and convenience food more often,…
Probiotic supplements generated further positive sales growth in 2023 as the category continued to recover from the significant sales declines registered in 2021. Many consumers began taking probiotic products as a way of strengthening their immune…
2023 saw rising demand for dermatologicals supported by the return to pre-pandemic daily routines and lifestyles as greater exposure to the causes of various mild skin conditions resulted in a higher incidence of skin infections and parasite-related…
In the Philippines, one interesting aspect of OTC products in general and cough, cold and allergy (hay fever) remedies in particular is that consumers are generally very aware of the active ingredients that are contained within these products and the…
Positive sales growth was registered across most categories of consumer health in the Philippines in 2023 as the strong focus on health and wellbeing that has spread among the population since the peak of the COVID-19 pandemic continued to spur…
Towards the end of the review period, demand for analgesics was supported by the widening of the consumer base for these products as the advantages of using analgesics to manage headaches and other moderate types of pain became better known among the…