Philippines

2023 proved to be a positive year for appliances and electronics specialists in the Philippines, supported by increased foot traffic in shopping malls and other retail centres. There was also an improvement in consumer confidence, particularly during…

Apparel and footwear specialists registered strong growth in current value terms in 2023. This was attributable to an increase in mobility, with consumers returning to their pre-pandemic shopping routines. The year also saw more consumers returning…

Toilet care saw solid growth in 2023 in both retail volume and current value terms. Most consumers are aware of the importance of maintaining a clean and hygienic toilet to prevent the spread of germs, but also to limit unpleasant smells. Growth was…

The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…

Demand for polishes tends to remain limited to wealthier urban households, many of whom employ maids to clean their homes, and are willing to invest in polishes to keep their homes clean and well-maintained. Continuing the trend from the previous…

Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all…

Home insecticides saw dynamic retail volume and current value growth in 2023 – faster than all other years of the review period. Urbanisation has had a substantial impact on the demand for pest control products in the Philippines. As the country is…

In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…

Dishwashing saw exceptional growth in the Philippines in 2023, with growth for both hand dishwashing and automatic dishwashing. However, while automatic dishwashers are slowly gaining ground in urban and high-income households in the Philippines,…

Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households…