Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Thanks to the improving economic conditions and a flourishing labour market, the market for beer in the Philippines continued to expand in both volume and current value terms in 2023 . The revitalisation of on-trade spending also emerged as a key…
Despite ongoing competition from hypermarkets, supermarkets in the Philippines enjoyed positive gains in current value terms in 2023. Growth was boosted by the continued expansion of players such as SM Retail Inc, Robinsons and Puregold, which…
Demand for polishes tends to remain limited to wealthier urban households, many of whom employ maids to clean their homes, and are willing to invest in polishes to keep their homes clean and well-maintained. Continuing the trend from the previous…
Economic freedom is constrained by weak rule of law and regional tensions are on the rise, but state finances are stable. Despite moderation, the economy will outperform peers driven by solid tourism, but inflation remains relatively high, as do…
True Wireless Stereo (TWS) earbuds in the Philippines has seen consistent volume growth, with a notable rise in the popularity of more affordable alternatives to premium brands. Brands such as Redmi, RealMe, and Moondrop have introduced…
Homewares saw current value growth in the Philippines in 2023. During the year, there was a notable increase in demand for homewares products made from metal. This stemmed from multiple factors. Firstly, there was a robust demand for stainless steel…
Overall, snacks in the Philippines is projected to continue to register healthy retail volume and current value growth over 2024. In retail volume terms, established categories ice cream and savoury snacks and newer ones snack bars and fruit snacks…
Despite inflationary pressures, demand for wine in the Philippines continued to grow in 2023. On-trade volumes grew at a faster rate than their off-trade counterparts, with sales edging closer towards pre-pandemic levels.
Following a three-year period of decline, RTDs registered positive growth in volume terms in 2023, with sales increasingly in both off-trade and the on-trade channels. Spirit-based RTDs saw especially strong growth in on-trade outlets, bolstered by…
Cigarette sales in the Philippines continued to see deep declines in both volume and current value terms in 2023, in a trend that is accelerating in 2024 as manufacturers struggle to generate domestic demand through retail. Beyond the inflationary…
Hypermarkets in the Philippines recorded positive growth in in current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted an increase in mobility, which was evidenced by higher foot traffic in mall-based and…
2023 proved to be a challenging year for discounters in the Philippines, in light of a limited store count and fierce competition with other retailers. With the revival of hectic pre-pandemic lifestyles, including the return of consumers to their…
Volume sales of spirits in the Philippines registered positive growth in 2023. This was within the context of a gradually improving economy, which had a positive impact on disposable incomes. Gin and rum remained the most important product areas in…
Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting…
Dishwashing saw exceptional growth in the Philippines in 2023, with growth for both hand dishwashing and automatic dishwashing. However, while automatic dishwashers are slowly gaining ground in urban and high-income households in the Philippines,…
Tobacco in the Philippines saw overall growth fall in both volume and current value terms in 2023, driven in large part the persistent downfall of cigarettes, which continued to decline while cigars and cigarillos enjoyed stable demand within a niche…
Gardening saw current value growth in the Philippines in 2023. The surge in the popularity of pots and planters during the year can be attributed to the growing demand for potted plants, which has influenced consumer behaviour significantly. Firstly,…
The market for eyewear in the Philippines is expected to see significant growth in current value terms in 2024, with sales rising in all three categories. This will be in the context of gradually improving economic conditions, including government…
Deodorants in the Philippines saw strong growth in current value terms in 2022 as consumers returned to their busy pre-pandemic lifestyles, including increased levels of socialisation and sports and fitness activities. Dry deodorant serums gained…
Despite persisting inflationary pressures, retail in the Philippines recorded healthy growth in in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos…
Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households…
The combination of ethical, environmental, and quality considerations, coupled with effective marketing strategies, is contributing to the rising popularity of brands offering lab-grown diamonds in the Philippines. Lab-grown diamonds are often…
A microwave oven is a key appliance for consumers who demand convenience cooking appliances. Following a strong, but relatively limited, drop in retail volume sales in 2020, caused by COVID-19 pandemic-related strict lockdowns and restricted retail…
Gum in the Philippines has found it difficult to maintain retail volume and value sales through the review period. The discretionary character of gum makes it is easy for consumers to sacrifice these products, especially if they are working within…
The market for sunglasses in the Philippines is expected to see dynamic growth in current value terms in 2024, continuing the trend of the previous year. This will be in the context of gradually improving economic conditions, which will encourage…
Fragrances saw strong growth in the Philippines in current value terms in 2023, continuing the trend of the previous year. With the COVID-19 pandemic fast becoming a distant memory, consumers returned to their physical workplaces, while they also…
While society reopened as the threat of COVID-19 and related restrictions eased, many consumers continued to spend more time at home than in the pre-pandemic period. This was either due to lingering health concerns, financial pressures reducing the…
The market for spectacles in the Philippines is expected to see significant growth in current value terms in 2024. This will be in the context of gradually improving economic conditions, including government efforts to contain inflation, which will…
Depilatories in the Philippines suffered a decline in sales in current value terms in 2023. However, this was mainly due mainly to a consumer shift towards more affordable private label products, such as those offered by health and beauty specialist…
Vending in the Philippines continued on its road to recovery in 2023, with healthy growth in current value terms. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices, which gave rise to more…
Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a…
Home improvement saw double-digit current value growth in the Philippines in 2023. During the year, decorative paint witnessed notable growth due to several key factors. Firstly, the booming real estate sector directly fuelled demand for home paint,…
The COVID-19 pandemic significantly impacted the health consciousness of Filipinos, leading to a surge in the adoption of wearable electronics that focus on health and wellness monitoring. These devices track vital health metrics such as heart rate,…
In 2023, in addition to driving up the prices of pet food, inflation also drove up prices for pet products in the Philippines, due to rising manufacturing and distribution costs. This put a strain on pet owners’ budgets. Therefore, although retail…
In 2023, dog food experienced a notable decrease in growth in the Philippines compared with the previous year, with retail volume sales even turning to slight decline. This was primarily due to rising prices caused by inflation. Higher prices had a…
Skin care in the Philippines saw a second year of positive growth in retail volume terms in 2023, following the challenges arising from the pandemic. Dermocosmetics brands saw a particularly strong performance, owing to their perception of providing…
Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces,
In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…
Despite persisting inflationary pressures, consumer foodservice in the Philippines recorded healthy growth in terms of current value and number of transactions in 2023, with the strong recovery of the economy being one of the main contributors to…
In the Philippines, the packaging industry has been seeing several noteworthy trends across different product categories. In food packaging, metal food cans are the preferred choice for packaging condensed milk. With its cultural significance and…
Flexible plastic continues to be the dominant pack type used in overall confectionery packaging. Flexible plastic is by far the most widely used pack type across chocolate confectionery, gum and sugar confectionery – and this applies to both imported…
Retail volume sales of chocolate confectionery in the Philippines increased modestly in 2020 and 2021. Nonetheless, demand benefited from robust at-home consumption during the (COVID-19) pandemic. However, the category saw stronger growth in 2022;…
Toilet care saw solid growth in 2023 in both retail volume and current value terms. Most consumers are aware of the importance of maintaining a clean and hygienic toilet to prevent the spread of germs, but also to limit unpleasant smells. Growth was…
Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all…
Home insecticides saw dynamic retail volume and current value growth in 2023 – faster than all other years of the review period. Urbanisation has had a substantial impact on the demand for pest control products in the Philippines. As the country is…
From 2020 to 2021, the Department of Education and Commission of Higher Education implemented remote learning in response to the pandemic, with the goal of returning to face-to-face classes in 2022. In 2022, schools began to reopen as scheduled, and…
In the Philippines, LCD TVs continue to dominate volume sales in home video primarily due to their affordability compared to their OLED TV counterparts. The average price of an LCD TV is significantly lower, making it a more accessible option for a…
In 2023, pet care in the Philippines saw a notable slowdown in retail current value growth, indicating a loss of momentum compared with previous years, when the pandemic drove an increase in pet ownership. The slowdown in this year was mainly…
Imaging devices in the Philippines experienced a huge decline in demand during the review period with this pattern continuing into 2024. Social media platforms like Instagram and TikTok have revolutionised the way consumers approach photography and…
Despite the post-(COVID-19) rebound in retail volume sales of sugar confectionery in the Philippines, between 2022 and 2024, the market size is set to remain below the 2019 pre-pandemic level at the end of the review period. One factor hampering the…