Philippines

As charge cards caters to higher-income earners, it is still only small in the Philippines in 2022. Credit cards have low penetration in the country and it is thus to be expected that more premium card products will have an even smaller market. Even…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…

In 2023, traditional family structures dominated in the Philippines, but a shift towards smaller families and lower birth rates was evident, influenced by urbanisation and improved access to education and healthcare. By 2028, the number of households…

In 2023, the Philippines ranked 13th among Asia Pacific countries in terms of average gross income, and saw a 3.7% rise in per capita disposable income over the year. Growth in incomes was supported by a lower unemployment rate and an increase in…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

In 2023, the Philippines’ real GDP growth slowed to 5.2%, but still surpassed the Asia Pacific average, driven by robust domestic consumption. The economy is projected to accelerate in 2024, with a forecast compound annual growth rate of 6.1% over…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…

The economy in the Philippines grew rapidly in 2022 and urbanization as well as consumer income are forecast to grow. The average number of children per household is expected to decline, while smaller homes remain popular but larger properties show…

Manila remained the largest contributor to the Philippines’ economy in 2022, and is projected to maintain its position as the most populous city and the largest consumer market in 2027. Manila also records the highest disposable income per capita, as…

In 2022, the Philippines struggled with monetary freedom and judicial effectiveness, and has seen a decline in its tax burden ranking. However, the country’s flexible business regulations, convenient location and financial sector improvements have…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Natural increase will drive rapid population expansion in the Philippines in 2021-2040. While the ageing trend will quicken, impacting consumer trends to some extent, the country will remain relatively young in a regional context. Swift urbanisation…