Philippines

Following a three-year period of decline, direct selling in the Philippines registered modest growth in current value terms in 2023. The channel suffered losses during the pandemic, when agents were unable to sell to their customers on a face-to-face…

Convenience retailers in in the Philippines recorded a dynamic performance in current value terms in 2023, continuing the trend of the previous year. This was largely attributable to the aggressive activities of incumbent players, such as Philippine…

Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…

Sales of yoghurt continued to record strong growth in the Philippines in 2023, boosted by the rising health-consciousness among the local population. Packaging in yoghurt in the Philippines is dominated by 80ml other plastic bottles. The choice of…

In general, sales of portable players have been primarily fuelled by the popularity of wireless speakers, which have remained unaffected by the rise of smartphones, unlike portable multimedia players and e-readers. In fact, the growth of wireless…

Consumer electronics in the Philippines is experiencing recovery in 2024 as it sees the strongest volume growth since the start of the pandemic. While high inflation and interest rates still affect consumer confidence, many consumers are starting to…

Cider/perry, which is a niche market in the Philippines, continued to see modest, albeit positive growth in volume terms in 2023. The category competes closely with other alcoholic drinks, such as beer and RTDs, which have a more established…

Colour cosmetics in the Philippines saw dynamic growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices and more…

Mobile phones experienced a notable rebound in 2024 amid the rebound in the economy and weaker inflationary pressures with consumer and vendor confidence rising. Inflation peaked at the start of 2023 but began to slow down towards the end of the…

Ice cream in the Philippines is expected to continue to post healthy retail volume growth in 2024, supported by extremely hot temperatures in summer. However, the expansion of retail volume sales of ice cream in 2024 is also supported by increased…

Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…

The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…

Higher consumer spending due to urbanisation, more online and offline retail opportunities due to high economic activity, and a growing interest in personal style and expression as a response to long periods of COVID-19 lockdowns are set to drive…

Women in the Philippines are displaying a growing interest in expressing an authentic self and in accepting themselves, which is being expressed particularly through fashion. One notable reflection of this trend is a growing diversity in the…

Earlier in the review period, prior to the pandemic, plant-based milk – the only product in plant-based dairy currently with visible sales – had been seeing strong growth, especially the dominant product type of soy milk, as many Filipinos were…

Baby fruit juices are a key product area in other baby food and are increasingly popular among parents in helping fulfil the dietary needs of babies. Glass bottles, which are the main pack type for baby fruit juices, were recording positive growth in…

In 2024, in-car entertainment in the Philippines witnessed an uptick in consumer demand for advanced in-dash media players. In-car entertainment is important when driving, since locals often spend long periods driving and stuck in traffic. These…

Home audio and cinema in the Philippines is experiencing retail volume and current value sales decline in 2024. This trend can be attributed primarily to economic conditions and changing consumer preferences. Despite stronger GDP growth, there…

Laptops and tablets in the Philippines is poised for significant growth in 2024, largely driven by the increasing integration of technology in the education sector. Amplifying this trend, the Commission on Higher Education (CHED) has been actively…

PET bottles is the most popular pack type in the soft drinks industry in the Philippines. One of the key reasons for this is affordability. PET bottles are a cost-effective packaging option for soft drinks, compared to glass bottles or aluminium…