Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite continued inflationary pressures, carbonates registered healthy growth in volume terms in 2023, both in on-trade and off-trade channels. Besides an increase in consumer mobility, this was attributable to the sustained marketing and…
There was a notable consumer preference for vintage clothing in 2023, with trends such as “old money fashion vibe” and Levi’s “1955”. Male consumers displayed an interest in clothes worn during older times, such as straight cut jeans, tucked-in basic…
Vintage classic jeans brands are seen to stand the test of time and are known for their quality. The growing popularity of vintage classic jeans in the Philippines has been due to a combination of style preferences, sustainability concerns, cyclical…
The trend towards athletic and sports-inspired footwear in the Philippines reflects a growing desire for comfort, functionality, and a fashion forward approach to the active lifestyles of Filipinos. It combines practicality with style, catering to a…
The COVID-19 crisis had a differing impact on birth rates in different countries. In the Philippines, there was a baby boom, as an increased birth rate resulted from families being cooped up in their homes during the period of lockdowns. This has led…
2023 saw rising demand for dermatologicals supported by the return to pre-pandemic daily routines and lifestyles as greater exposure to the causes of various mild skin conditions resulted in a higher incidence of skin infections and parasite-related…
The market for contact lenses and solutions in the Philippines is expected to see dynamic growth in current value terms in 2024, driven by greater accessibility. Accelerated urbanisation has led to the emergence of a growing number of optical goods…
Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the…
While modern grocery outlets such as supermarkets and convenience stores, recorded stronger current value growth than small local grocers in the Philippines in 2023, the accessibility and traditional appeal of sari-sari stores meant that they…
Retail volume sales of tea saw accelerated growth in 2023. This was supported by a growing consumer emphasis on health and wellness, a trend that was facilitated by the pandemic. This supported the expansion of green tea, consumption of which is…