Philippines

Following a three-year period of decline, direct selling in the Philippines registered modest growth in current value terms in 2023. The channel suffered losses during the pandemic, when agents were unable to sell to their customers on a face-to-face…

Convenience retailers in in the Philippines recorded a dynamic performance in current value terms in 2023, continuing the trend of the previous year. This was largely attributable to the aggressive activities of incumbent players, such as Philippine…

Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…

Sales of yoghurt continued to record strong growth in the Philippines in 2023, boosted by the rising health-consciousness among the local population. Packaging in yoghurt in the Philippines is dominated by 80ml other plastic bottles. The choice of…

In general, sales of portable players have been primarily fuelled by the popularity of wireless speakers, which have remained unaffected by the rise of smartphones, unlike portable multimedia players and e-readers. In fact, the growth of wireless…

Consumer electronics in the Philippines is experiencing recovery in 2024 as it sees the strongest volume growth since the start of the pandemic. While high inflation and interest rates still affect consumer confidence, many consumers are starting to…

Cider/perry, which is a niche market in the Philippines, continued to see modest, albeit positive growth in volume terms in 2023. The category competes closely with other alcoholic drinks, such as beer and RTDs, which have a more established…

Colour cosmetics in the Philippines saw dynamic growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices and more…

Mobile phones experienced a notable rebound in 2024 amid the rebound in the economy and weaker inflationary pressures with consumer and vendor confidence rising. Inflation peaked at the start of 2023 but began to slow down towards the end of the…

Ice cream in the Philippines is expected to continue to post healthy retail volume growth in 2024, supported by extremely hot temperatures in summer. However, the expansion of retail volume sales of ice cream in 2024 is also supported by increased…