Philippines

The Coronavirus (COVID-19) pandemic led to a series of government aid initiatives distributed through pre-paid cards. This contributed to rising awareness among consumers about these financial products and their convenience, especially for…

Bottled water continued to register solid gains in volume terms in 2023, in both on- trade and off-trade channels. as consumer spending increased. This was supported by the return of consumers to their busy, pre-pandemic lifestyles, including…

Despite continued inflationary pressures, carbonates registered healthy growth in volume terms in 2023, both in on-trade and off-trade channels. Besides an increase in consumer mobility, this was attributable to the sustained marketing and…

Retail volume sales of coffee recorded healthy growth in in 2023, with improving economic conditions and greater mobility contributing to an increase in demand. Instant coffee mixes, the largest product area in terms of volume, saw a particularly…

Off-trade volume sales of concentrates continued on their downward trajectory in 2023. Despite being recognised for their value for money, such products faced competition from other ready-to-drink beverages, such as carbonates, juice, and RTD tea.…

2023 proved to be another good year for energy drinks, with volume sales exceeding pre-COVID-19 levels.

Despite persisting inflationary pressures, volume sales of hot drinks in the Philippines recorded healthy growth in both retail and foodservice channels in 2023, with improving economic conditions and the greater mobility of Filipino consumers…

Volume sales of juice saw relatively modest growth in 2023, with demand remaining below pre COVID-19 levels. Juice drinks, the largest product area, came under pressure during the pandemic, when the closure of schools throughout the Philippines…

Other hot drinks continued to grow in retail volume terms in 2023., supported by the greater mobility of consumers. With children returning to school, and employees going back to their physical workplaces, consumers showed a growing interest in…

Off-trade volume sales of RTD coffee continued to expand at a moderate rate in 2023, thanks to the increased mobility of Filipino consumers. Primarily sold in convenience stores and supermarkets (and to a lesser degree, small local grocers and…

Building on the momentum of 2022, volume sales of RTD tea recorded healthy growth in off-trade channels in 2023. This was largely due to the return of normal, fast-paced lifestyles, which led to an increased incidence of impulse purchases through…

Despite continued inflationary pressures, volume sales of soft drinks in the Philippines recorded moderate growth in both on-trade and off-trade channels in 2023. Building on the momentum of 2022, the greater mobility of Filipino consumers…

Sports drinks saw minimal growth in volume terms in 2023, despite the health and wellness trend. This was due to intensified competition from other types of soft drinks, such as functional bottled water, which were seen as healthier sources of…

Retail volume sales of tea saw accelerated growth in 2023. This was supported by a growing consumer emphasis on health and wellness, a trend that was facilitated by the pandemic. This supported the expansion of green tea, consumption of which is…

All categories of air treatment products continued to see strong retail volume growth during 2023. Indeed, at the end of the review period, all categories, except air purifiers, are projected to register faster retail volume growth, compared with…

The performance of consumer appliances in the Philippines towards the end of the review period was significantly affected by high inflation in 2022, with a slightly higher inflation rate projected for 2023 as a whole. This has dampened the growth…

While society reopened as the threat of COVID-19 and related restrictions eased, many consumers continued to spend more time at home than in the pre-pandemic period. This was either due to lingering health concerns, financial pressures reducing the…

The overall demand for food preparation appliances continued to decline in 2023. This performance was driven by the ongoing downward trajectory in retail volume sales of blenders, which, nonetheless, continued to dominate demand. Blenders are not…

Semi-automatic washing machines remained the most popular type of home laundry appliances in the Philippines at the end of the review period. Semi-automatic washing machines, which continued to recover from the 2020 slump in retail volume sales…

All categories of large cooking appliances witnessed retail volume increases in 2023, although there were divergences in terms of the pace of growth. In retail volume terms, built-in models continued to dominate large cooking appliances in the…