Philippines

Home audio and cinema in the Philippines is experiencing retail volume and current value sales decline in 2024. This trend can be attributed primarily to economic conditions and changing consumer preferences. Despite stronger GDP growth, there…

The home and garden industry in the Philippines experienced growth in 2023, despite inflationary pressures, as there was an increase in disposable income and higher employment rates. This provided consumers with more spending power, driving demand…

Alternative medicine is increasingly commonplace in the Philippines and this continues to support rising demand for herbal/traditional products. Local people are increasingly favouring consumer products based natural ingredients such as camphor,…

Health and beauty specialists in the Philippines saw an improved performance in current value terms in 2023. Growth was boosted by an increase in mobility, including the return of consumers to their physical offices, which

True Wireless Stereo (TWS) earbuds in the Philippines has seen consistent volume growth, with a notable rise in the popularity of more affordable alternatives to premium brands. Brands such as Redmi, RealMe, and Moondrop have introduced…

Hair care is a relatively mature category in the Philippines and as such, saw relatively modest growth in retail volume in 2023. The largest segment, standard shampoos saw a stagnant performance, with growth of hair care instead driven by newer and…

Gum in the Philippines has found it difficult to maintain retail volume and value sales through the review period. The discretionary character of gum makes it is easy for consumers to sacrifice these products, especially if they are working within…

The general merchandise stores channel in the Philippines, which is dominated by department stores, saw buoyant growth in current value terms in 2023. An increase in mobility, including the return of consumers to their physical offices, contributed…

Gardening saw current value growth in the Philippines in 2023. The surge in the popularity of pots and planters during the year can be attributed to the growing demand for potted plants, which has influenced consumer behaviour significantly. Firstly,…

Full-service restaurants sustained positive growth in current value terms in 2023, albeit at a slower rate than the previous year. This was partially due to the normalisation of consumer behaviour, following the eat-in boom experienced in the…