Philippines

Health and beauty specialists in the Philippines saw an improved performance in current value terms in 2023. Growth was boosted by an increase in mobility, including the return of consumers to their physical offices, which

Alternative medicine is increasingly commonplace in the Philippines and this continues to support rising demand for herbal/traditional products. Local people are increasingly favouring consumer products based natural ingredients such as camphor,…

The home and garden industry in the Philippines experienced growth in 2023, despite inflationary pressures, as there was an increase in disposable income and higher employment rates. This provided consumers with more spending power, driving demand…

Home audio and cinema in the Philippines is experiencing retail volume and current value sales decline in 2024. This trend can be attributed primarily to economic conditions and changing consumer preferences. Despite stronger GDP growth, there…

In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…

Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2023. Flexible plastic has also been seeing strong growth as the country has been experiencing high…

Home furnishings saw an increase in current value sales in the Philippines in 2023. Hybrid work models have surged in popularity in the Philippines, driven by a strong preference amongst Filipino workers for flexible arrangements. This shift, with…

Home improvement saw double-digit current value growth in the Philippines in 2023. During the year, decorative paint witnessed notable growth due to several key factors. Firstly, the booming real estate sector directly fuelled demand for home paint,…

Home insecticides saw dynamic retail volume and current value growth in 2023 – faster than all other years of the review period. Urbanisation has had a substantial impact on the demand for pest control products in the Philippines. As the country is…

Semi-automatic washing machines remained the most popular type of home laundry appliances in the Philippines at the end of the review period. Semi-automatic washing machines, which continued to recover from the 2020 slump in retail volume sales…

Home products specialists in the Philippines saw relatively modest growth in current value terms in 2023, compared to the previous year. This was due to persisting inflationary pressures, which placed a strain on household budgets, With many…

In the Philippines, LCD TVs continue to dominate volume sales in home video primarily due to their affordability compared to their OLED TV counterparts. The average price of an LCD TV is significantly lower, making it a more accessible option for a…

Homewares saw current value growth in the Philippines in 2023. During the year, there was a notable increase in demand for homewares products made from metal. This stemmed from multiple factors. Firstly, there was a robust demand for stainless steel…

Filipinos, in general, are not fans of layering. Instead, the tropical climate of the Philippines means that they are usually fairly minimalist in terms of clothing. Hosiery products are widely seen to be too hot and often unnecessary to wear. As an…

Despite persisting inflationary pressures, volume sales of hot drinks in the Philippines recorded healthy growth in both retail and foodservice channels in 2023, with improving economic conditions and the greater mobility of Filipino consumers…

Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the…

In 2023, traditional family structures dominated in the Philippines, but a shift towards smaller families and lower birth rates was evident, influenced by urbanisation and improved access to education and healthcare. By 2028, the number of households…

Hypermarkets in the Philippines recorded positive growth in in current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted an increase in mobility, which was evidenced by higher foot traffic in mall-based and…

Ice cream in the Philippines is expected to continue to post healthy retail volume growth in 2024, supported by extremely hot temperatures in summer. However, the expansion of retail volume sales of ice cream in 2024 is also supported by increased…

Imaging devices in the Philippines experienced a huge decline in demand during the review period with this pattern continuing into 2024. Social media platforms like Instagram and TikTok have revolutionised the way consumers approach photography and…

In 2024, in-car entertainment in the Philippines witnessed an uptick in consumer demand for advanced in-dash media players. In-car entertainment is important when driving, since locals often spend long periods driving and stuck in traffic. These…

In 2023, the Philippines ranked 13th among Asia Pacific countries in terms of average gross income, and saw a 3.7% rise in per capita disposable income over the year. Growth in incomes was supported by a lower unemployment rate and an increase in…

Vintage classic jeans brands are seen to stand the test of time and are known for their quality. The growing popularity of vintage classic jeans in the Philippines has been due to a combination of style preferences, sustainability concerns, cyclical…

The combination of ethical, environmental, and quality considerations, coupled with effective marketing strategies, is contributing to the rising popularity of brands offering lab-grown diamonds in the Philippines. Lab-grown diamonds are often…

Volume sales of juice saw relatively modest growth in 2023, with demand remaining below pre COVID-19 levels. Juice drinks, the largest product area, came under pressure during the pandemic, when the closure of schools throughout the Philippines…

All categories of large cooking appliances witnessed retail volume increases in 2023, although there were divergences in terms of the pace of growth. In retail volume terms, built-in models continued to dominate large cooking appliances in the…

Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all…

Limited-service restaurants managed to sustain a strong performance in current value terms in 2023, although the rate of growth was slower than the previous year. This was a result of the normalisation of behaviour in the aftermath of the pandemic,…

Hotels in the Philippines continued to bounce back in 2023, with the number of room nights being close to pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing for business on…

Retail value sales of luxury goods in the Philippines rose by 16% in 2023 in current terms to stand at PHP340.4 billion. The revival of shopping in person and the resurgence of travel and tourism presented favourable opportunities for consumers to…

The Manila in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Mass beauty and personal care products continued to outsell their premium counterparts in the Philippines in 2023. These products remained the most affordable option for the majority of the population, many of whom did not have the resources to…

The performance of meals and soups is being supported by consumers’ return to busy lifestyles, thus leading to a higher demand for convenience. Indeed, at the end of a busy workday, people seek easy, quick, and convenient ways to prepare their meals…

Frozen pizza is popular in the Philippines for its convenience and versatility. With the fast-paced urban lifestyle and the increasing demand for quick meal solutions, frozen pizzas offer a convenient option for those looking to enjoy a hot and…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…

Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s…

Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces,

There was a notable consumer preference for vintage clothing in 2023, with trends such as “old money fashion vibe” and Levi’s “1955”. Male consumers displayed an interest in clothes worn during older times, such as straight cut jeans, tucked-in basic…

A microwave oven is a key appliance for consumers who demand convenience cooking appliances. Following a strong, but relatively limited, drop in retail volume sales in 2020, caused by COVID-19 pandemic-related strict lockdowns and restricted retail…

Mobile phones experienced a notable rebound in 2024 amid the rebound in the economy and weaker inflationary pressures with consumer and vendor confidence rising. Inflation peaked at the start of 2023 but began to slow down towards the end of the…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Retail sales of nappies/diapers/pants in the Philippines saw positive growth in current value terms in 2023, continuing the trend of the previous year. However, this was attributable to a large extent to inflationary pressures, as manufacturers,…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

2023 saw further positive growth in retail volume sales of NRT smoking cessation aids in the Philippines, although growth rates were considerably lower than the phenomenal performances recorded in the category earlier in the review period. The main…

Demand for oral care in the Philippines continued to grow in 2023, alongside the return of consumers to their physical workplaces and an increase in social engagements. As such, there was more of an incentive to invest in a wider variety of more…

The home cooking trend continued as a key driver for growth for other dairy in 2023, despite an increase in consumer mobility, as many workers returned to their pre-COVID-19 routines. This tendency took off during the pandemic, when facing extended…

Other hot drinks continued to grow in retail volume terms in 2023., supported by the greater mobility of consumers. With children returning to school, and employees going back to their physical workplaces, consumers showed a growing interest in…

In 2023, other pet food saw notable retail volume and current value declines in the Philippines, with falling sales across bird food, fish food, and small mammal/reptile food, which can be attributed to inflation and rising prices. In 2024, sales of…

In the Philippines, the packaging industry has been seeing several noteworthy trends across different product categories. In food packaging, metal food cans are the preferred choice for packaging condensed milk. With its cultural significance and…

The high sales growth being seen in paediatric consumer health in the Philippines is largely due to the country’s relatively high birth rate and the culture of not skimping when it comes to spending money on children. However, it should be noted that…