Philippines

Sun care in the Philippines saw a dynamic performance in 2023, in both retail volume and current value terms. Demand was supported by the return of inbound tourism, following the reopening of the country’s borders to international visitors. Consumers…

The market for sunglasses in the Philippines is expected to see dynamic growth in current value terms in 2024, continuing the trend of the previous year. This will be in the context of gradually improving economic conditions, which will encourage…

Despite ongoing competition from hypermarkets, supermarkets in the Philippines enjoyed positive gains in current value terms in 2023. Growth was boosted by the continued expansion of players such as SM Retail Inc, Robinsons and Puregold, which…

The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…

Sweet biscuits, snack bars and fruit snacks in the Philippines continue to show some divergence in sales development during 2024. Sweet biscuits benefited from the severe restrictions on consumer mobility amid the (COVID-19) pandemic, with consumers…

Sweet spreads is benefitting from consumers’ return to out-of-home lifestyles, notably with children back to school and employees back to work. In this sense, chocolate spreads and nut and seed based spreads are seeing healthy volume and value…

In the Philippines, PET bottles are the most commonly used packaging for honey as they offer several advantages, including transparency, which allows consumers to easily see the honey’s colour and quality. In addition, PET bottles are lightweight and…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

Retail volume sales of tea saw accelerated growth in 2023. This was supported by a growing consumer emphasis on health and wellness, a trend that was facilitated by the pandemic. This supported the expansion of green tea, consumption of which is…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

Manila remained the largest contributor to the Philippines’ economy in 2022, and is projected to maintain its position as the most populous city and the largest consumer market in 2027. Manila also records the highest disposable income per capita, as…

Natural increase will drive rapid population expansion in the Philippines in 2021-2040. While the ageing trend will quicken, impacting consumer trends to some extent, the country will remain relatively young in a regional context. Swift urbanisation…

Tissue and hygiene in the Philippines registered a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was supported by improved economic conditions and an increase in consumer mobility, as the…

Tobacco in the Philippines saw overall growth fall in both volume and current value terms in 2023, driven in large part the persistent downfall of cigarettes, which continued to decline while cigars and cigarillos enjoyed stable demand within a niche…

Toilet care saw solid growth in 2023 in both retail volume and current value terms. Most consumers are aware of the importance of maintaining a clean and hygienic toilet to prevent the spread of germs, but also to limit unpleasant smells. Growth was…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Inbound arrivals (in terms of number of trips) continued to recover in 2023, having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19 test…

Toys and games in the Philippines saw steady growth in current value terms in 2023, albeit growth was more stable compared to the dynamism of the previous two years. Several factors shaped consumer purchasing behaviour and market trends in 2023.…

As sales of second-hand watches from top luxury brands have been booming due to the previous supply chain issues and closure of manufacturing facilities, major luxury watch brands have created programmes in 2023 to support and acknowledge the growth…

2023 was a tough year for sales of traditional toys and games in the Philippines with elevated inflation and a sharp rise in the cost of living forcing many households to exercise greater caution in their discretionary spending. Despite these…

The Filipino travel industry continued to recover in 2023, with the volume of inbound arrivals having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19…

Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…

Vending in the Philippines continued on its road to recovery in 2023, with healthy growth in current value terms. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices, which gave rise to more…

Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…

Demand for vitamins continued to increase in the Philippines during 2023 as the use of these products to supplement the diets of local consumers became increasingly commonplace. While malnutrition is uncommon in the Philippines, many local people are…

The COVID-19 pandemic significantly impacted the health consciousness of Filipinos, leading to a surge in the adoption of wearable electronics that focus on health and wellness monitoring. These devices track vital health metrics such as heart rate,…

OTC obesity continued to gain ground in 2023 as increasing numbers of consumers turn to these products as a way of losing weight rapidly. In the Philippines, OTC obesity is a highly mature category and this marks the country out from neighbours in…

Despite inflationary pressures, demand for wine in the Philippines continued to grow in 2023. On-trade volumes grew at a faster rate than their off-trade counterparts, with sales edging closer towards pre-pandemic levels.

Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting…

Women in the Philippines are displaying a growing interest in expressing an authentic self and in accepting themselves, which is being expressed particularly through fashion. One notable reflection of this trend is a growing diversity in the…

Wound care posted another moderate positive sales performance in the Philippines in 2023 as the category continued to benefit from the increasing numbers of consumers keeping a first aid kit in their home. In the past, wound care was rarely regarded…

From 2020 to 2021, the Department of Education and Commission of Higher Education implemented remote learning in response to the pandemic, with the goal of returning to face-to-face classes in 2022. In 2022, schools began to reopen as scheduled, and…

Yoghurt and sour milk products continued to record robust growth in retail volume terms in 2023. Sales are almost entirely made up of drinking yoghurt, and Yakult in particular, which benefits from local production. During the pandemic, the brand…