Philippines

Health and beauty specialists in the Philippines saw an improved performance in current value terms in 2023. Growth was boosted by an increase in mobility, including the return of consumers to their physical offices, which

Alternative medicine is increasingly commonplace in the Philippines and this continues to support rising demand for herbal/traditional products. Local people are increasingly favouring consumer products based natural ingredients such as camphor,…

The home and garden industry in the Philippines experienced growth in 2023, despite inflationary pressures, as there was an increase in disposable income and higher employment rates. This provided consumers with more spending power, driving demand…

Home audio and cinema in the Philippines is experiencing retail volume and current value sales decline in 2024. This trend can be attributed primarily to economic conditions and changing consumer preferences. Despite stronger GDP growth, there…

In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…

Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2023. Flexible plastic has also been seeing strong growth as the country has been experiencing high…

Home furnishings saw an increase in current value sales in the Philippines in 2023. Hybrid work models have surged in popularity in the Philippines, driven by a strong preference amongst Filipino workers for flexible arrangements. This shift, with…

Home improvement saw double-digit current value growth in the Philippines in 2023. During the year, decorative paint witnessed notable growth due to several key factors. Firstly, the booming real estate sector directly fuelled demand for home paint,…

Home insecticides saw dynamic retail volume and current value growth in 2023 – faster than all other years of the review period. Urbanisation has had a substantial impact on the demand for pest control products in the Philippines. As the country is…

Semi-automatic washing machines remained the most popular type of home laundry appliances in the Philippines at the end of the review period. Semi-automatic washing machines, which continued to recover from the 2020 slump in retail volume sales…

Home products specialists in the Philippines saw relatively modest growth in current value terms in 2023, compared to the previous year. This was due to persisting inflationary pressures, which placed a strain on household budgets, With many…

In the Philippines, LCD TVs continue to dominate volume sales in home video primarily due to their affordability compared to their OLED TV counterparts. The average price of an LCD TV is significantly lower, making it a more accessible option for a…

Homewares saw current value growth in the Philippines in 2023. During the year, there was a notable increase in demand for homewares products made from metal. This stemmed from multiple factors. Firstly, there was a robust demand for stainless steel…

Filipinos, in general, are not fans of layering. Instead, the tropical climate of the Philippines means that they are usually fairly minimalist in terms of clothing. Hosiery products are widely seen to be too hot and often unnecessary to wear. As an…

Despite persisting inflationary pressures, volume sales of hot drinks in the Philippines recorded healthy growth in both retail and foodservice channels in 2023, with improving economic conditions and the greater mobility of Filipino consumers…

Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the…

In 2023, traditional family structures dominated in the Philippines, but a shift towards smaller families and lower birth rates was evident, influenced by urbanisation and improved access to education and healthcare. By 2028, the number of households…

Hypermarkets in the Philippines recorded positive growth in in current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted an increase in mobility, which was evidenced by higher foot traffic in mall-based and…

Ice cream in the Philippines is expected to continue to post healthy retail volume growth in 2024, supported by extremely hot temperatures in summer. However, the expansion of retail volume sales of ice cream in 2024 is also supported by increased…

Imaging devices in the Philippines experienced a huge decline in demand during the review period with this pattern continuing into 2024. Social media platforms like Instagram and TikTok have revolutionised the way consumers approach photography and…