Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by

Beauty and Personal Care in Western Europe: Trends Defining the Region

7/4/2022
Mylan Prime Profile Picture
Mylan Prime Bio
Robert Eveson Profile Picture
Robert Eveson Bio
Share:
Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But inflation is now in the mix, and consumers want their beauty products to do more. 
 
New trends (hint: multifunctionality) are emerging in the region as pandemic-related changes subside. What are consumers looking for in their personal care products today and where are they buying them? Listen in to find out.
 
For further insight, see our report, Beauty and Personal Care in the United Kingdom.

 

Explore More

Shop Our Reports

Unlocking E-Commerce in Asia and Beyond: Lessons from China, Japan and South Korea

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and…

View Report

Mastering E-Commerce: Leveraging Category Nuances to Unlock Growth

E-commerce growth rates have slowed from historic pandemic-related highs, meaning it is no longer a rising tide for all categories and brands. While vast…

View Report

Unlocking Sustainability Opportunities in Health and Beauty

This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks,…

View Report
Related Content Beauty and Personal Care in the United Kingdom Learn More
;