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Behind the Data: Strategic vs. Tactical Research

4/12/2019
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We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwick and Lee Linthicum help us understand when it makes sense to think big picture, when to take advantage of real-time data and how these different approaches complement each other.

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