Standardised coverage and timely analysis of the future direction...
Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…
Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the…