Standardised coverage and timely analysis of the future direction...
Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
Population expansion, higher birth rates, urbanisation, migration and generational shifts continue to shape Turkey’s demographic landscape. Persisting economic challenges influence Turkish consumption patterns with more people seeking affordability.…
The report analyses the economic state of Sub-Saharan Africa. It seeks to assess the opportunities in the region against the backdrop of its young, large and fast-growing population, as well as the bottlenecks Sub-Saharan Africa faces, including…
Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…
Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…
Mexican population growth is sustained by substantial immigration flows and natural change levels, resulting in Generation Z and millennials emerging as dominant age groups with increasing influence in consumer market. ICT stands as a critical…
The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…
Strong population growth in Cambodia up to 2040 will be driven solely by natural increase. Falling birth rates and increasing longevity mean that the ageing trend will quicken, however Cambodia will remain one of the youngest regional countries.…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…