Standardised coverage and timely analysis of the future direction...
Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…
Population expansion in the UK will be driven by positive rates of net migration in 2021-2040 as natural change turns negative after 2028. Consumer trends will be impacted and state resources will be put under increasing pressure as the ageing trend…
The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…
Negative net migration, accompanied by low or negative rates of natural change, will drive depopulation in Uruguay in 2021-2040. As birth rates fall and people live longer, ageing will hasten, impacting consumer trends and putting additional pressure…
Over the period to 2040, the US is set to see an increase in childless households, due to a low birth rate and an ageing population. Increased immigration and rising incomes are expected to drive economic growth and consumption. The US will remain…
Positive net migration rates and natural change will drive population expansion in the USA between 2021-2040. Ageing will remain a key theme, with the rise of 65+ citizens influencing consumer trends. However, the climbing old-age dependency ratio…
High rates of natural increase will drive rapid population expansion in Uzbekistan in 2021-2040. Despite a stepping up of the ageing trend, Uzbekistan will continue to be a relatively young country on a regional level. Urbanisation will be swift, and…
Surging population expansion in Venezuela in 2021-2040 will be driven by natural increase, as well as positive net migration for most of the 2020s. While ageing will be a key trend impacting consumer behaviours to some extent, the country will remain…
The population increase in Vietnam from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living and healthcare standards will support ageing, driving growth in the 65+ population. Cities will expand as…