Portugal

While retail value growth remained positive in 2024, retail volume sales continued to decline; a result that has been in place since 2021. This decline was largely driven by economic pressures, with consumers trading down or reducing their purchases.…

The increase in production costs has led to higher consumer prices, prompting more shoppers to turn to private labels for more affordable alternatives. This trend has been particularly noticeable in categories like chocolate-based flavoured powdered…

In 2024, low purchasing power in Portugal impacted the hot drinks landscape, leading to declining retail volume sales. This was particularly evident in coffee, where demand exceeded the available supply, leading to significant price hikes. Price…

The demand for coffee outpaced supply in 2024, creating significant pressure on consumer prices. This imbalance was driven by increasing global demand for coffee, alongside challenges in production. One of the key factors contributing to this…

Following rises across the review period, consumer prices saw another increase in 2024 despite the implementation of 0% VAT on essential items, including pasta, rice, canned fish, and bread. This rise positioned prices higher than at the start of…

Retail value growth on the rice, pasta, and noodles landscape was 6% in 2024. Pasta saw a solid retail value increase of 6% and noodles rose at 9%. This steady growth in both retail volume and value was supported by the rise of private label goods,…

In 2024, declining purchasing power is prompting consumers to shop less frequently and purchase smaller quantities to manage their budgets better. This led to a greater focus on essential products. While consumers were not abandoning key categories…

In 2024, retail value sales of processed fruit and vegetables rose by 5%, while volume rose by 1%.

Private label is becoming increasingly influential in the purchasing decisions of breakfast cereal consumers. Private label goods are aligning their product portfolios with established manufacturers, with a focus on product areas perceived as…

Despite lower inflation rates, prices for baked products increased in 2024, contributing to a continued decline in retail volume consumption. Although inflation has eased somewhat, the initial price increases at the beginning of 2024 have maintained…

In sweet spread, players in Portugal are responding to growing consumer concerns regarding food waste, with both retailers and producers embracing efforts to tackle the issue. In jams and preserves, the use of irregular sized fruit is helping the…

In Portugal, meals tend to include a little sauce to add flavour to the dish. Demand for sauces, dips and condiments therefore remained steady in 2024. Indeed, since the pandemic caused a boom in home cooking, locals continue to enjoy cooking, but…

In ready meals, brands are seeking to create and respond to new consumption occasions to attract new customers and grow volume sales. Riberalves, which specialises in frozen cod, has extended its brand into frozen ready meals using cod as the key…

Olive oil prices increased substantially in Portugal during 2023, with the upward trend continuing in 2024. Low olive yields led to a sharp reduction in the supply of olive oil, which pushed up prices. Despite being a large producer of olive oil, the…

Cooking ingredients and meals in Portugal registered robust growth over 2024, with retail volume sales picking up year-on-year. With inflation falling, purchasing power is gradually improving with the foodservice channel benefitting from a stronger…

The Porto in Portugal report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Lisbon in Portugal report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Wound care is a mature category in Portugal, yet it is facing solid growth in retail volume and current value terms in 2024. It is common for households to remain stocked up in basic wound care items. The popularity of out of home activities for…

Weight management and wellbeing saw a decline in retail volume sales across all products except slimming teas. Demand has weakened as consumers search for alternative ways to lose weight through healthier nutrition, diets and physical activity. In…

Vitamins in Portugal continue to witness a decline in retail volume sales over 2024, as demand normalises following the surge caused by the COVID-19 pandemic. Single vitamins are largely responsible for the weak performance in 2024, whilst…