Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume…
Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…
Household penetration of dishwashers continues to rise in Portugal, driven by the more intensive use of dishwashing appliances in the post pandemic era. The trend towards remote working has been a key catalyst in recent years as has the rising cost…
After the strong growth registered during the pandemic period, food preparation appliances are seeing volume decline in 2023 for the second consecutive year. Demand has been hampered by rising prices and the high cost of living of Portugal,…
After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…