Portugal

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…

The ongoing popularity of wireless speakers helped to drive positive overall category performance in both volume and current value terms in Portugal in 2024. The subcategory offers a wide range of options with good sound quality at competitive…

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…

The in-car electronics category in Portugal continuously declined in 2024 across all areas, including in-car navigation, in-car speakers and in-dash media players. This decline was mainly due to the increasing prevalence of well-equipped cars and the…

Outdoor activities, travel, and the importance of social media revitalised the demand for imaging devices and action cameras in Portugal in 2024. Local consumers increasingly seek specific imaging devices to capture high-quality content, giving their…