Portugal

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

Computers and peripherals in Portugal recorded only a modest increase in volume sales in 2024 due to the exponential growth during the COVID-19 pandemic and squeezed budgets in both business and retail segments caused by high interest rates and price…

Portable consumer electronics, including smartphones, wearables, and headphones, performed well in 2024. This growth was driven by the premiumisation trend, which sees local consumers opt for higher-end models with advanced features.

TWS earbuds were the primary driver of volume growth in headphones in Portugal in 2024. The increase in outdoor activities and the return to offices post-pandemic have boosted the use of these devices for listening to music and podcasts, making calls…

In 2024, home audio and cinema in Portugal saw declines in both volume and current value terms. Improvements in smartphones, high-quality wireless speakers and TV sound quality have contributed to this trend. The rising popularity of streaming…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…

Outdoor activities, travel, and the importance of social media revitalised the demand for imaging devices and action cameras in Portugal in 2024. Local consumers increasingly seek specific imaging devices to capture high-quality content, giving their…

The in-car electronics category in Portugal continuously declined in 2024 across all areas, including in-car navigation, in-car speakers and in-dash media players. This decline was mainly due to the increasing prevalence of well-equipped cars and the…

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…

The ongoing popularity of wireless speakers helped to drive positive overall category performance in both volume and current value terms in Portugal in 2024. The subcategory offers a wide range of options with good sound quality at competitive…

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…