Portugal

In 2024, home audio and cinema in Portugal saw declines in both volume and current value terms. Improvements in smartphones, high-quality wireless speakers and TV sound quality have contributed to this trend. The rising popularity of streaming…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…

Outdoor activities, travel, and the importance of social media revitalised the demand for imaging devices and action cameras in Portugal in 2024. Local consumers increasingly seek specific imaging devices to capture high-quality content, giving their…

The in-car electronics category in Portugal continuously declined in 2024 across all areas, including in-car navigation, in-car speakers and in-dash media players. This decline was mainly due to the increasing prevalence of well-equipped cars and the…

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…