Portugal

Sales of yogurt continue to grow in 2024 in both retail volume and value terms. An important growth driver has been the growing focus on the role of protein a healthy and balanced diet. Whereas in the past it was mostly fitness enthusiasts, body…

Plant-based dairy has continued to enjoy strong growth in retail volume and value terms in 2024 as an increasing number of consumers look to reduce or remove dairy products from their diet for health or ethical reasons. Other plant-based milk is…

Chilled dairy desserts, particularly puddings, continue to be in high demand. Players continue to launch new flavours to attract consumers, such as YoPro with its new chocolate and hazelnut flavoured pudding. Despite the challenging economic…

The consumption of drinking milk products has continued to decline in retail volume terms in 2024, although the category has continued to post moderate growth in current value terms. This can be explained by rising milk production costs which has…

The purchasing power of the Portuguese decreased sharply in 2023 and continues to be squeezed in 2024. High inflation and rising food prices has led to a general increase in the cost of living, despite the government having lowered VAT to 0% on 46…