Portugal

After a very strong 2022, the expectations from spirits producers, distributors and retailers in Portugal were very high for 2023. However, sales slowed considerably as Portuguese consumers were confronted by the rising cost of living, high interest…

RTDs in Portugal witnessed a slowdown in volume sales over 2023, following a very strong increase in the on-trade over 2022 when several new launches boosted sales of spirit-based RTD’s, which remains the most dynamic segment. Wine based RTDs is by…

Cider/perry remains among the most dynamic categories in Portugal, as it successfully combines flavour, freshness, lower ABV perception and a healthier image. The growing popularity of cider/perry is extending to a wider range of age segments.…

In 2023, beer witnessed a slowdown in volume sales following the very strong year in 2022. Current value growth continued to outperform volumes due to high inflation and the expansion of international beers, both in the on trade and off trade. Higher…

Alcoholic drinks in Portugal witnessed positive growth in 2023, albeit at a much slower pace than the dynamic growth seen in the year prior. The positive performance came mainly from the on trade, supported by another record year of tourism for the…

The challenging economic environment and relevant price increases due to persistently high inflation and tax revisions affected the market performance in 2023, mainly to the detriment of cigarettes and fine cut tobacco. Cigarettes saw a decline in…

Heated tobacco products continued to see outstanding growth in retail volume terms in 2023 with the category becoming among the most popular smoking alternatives to combustion tobacco. Tabaqueira SA - Empresa Industrial de Tabacos SA (GBO Philip…

Despite the prices of cigarillos increasing these products still benefited from a more favourable taxation during 2023, and lower average prices compared to cigarettes. Due to a more significant increase in the prices of cigarettes some consumers…

Despite the positive impact from sales to tourists, this was not enough to prevent cigarettes from declining in in retail volume terms in 2023. The difficult economic context, high inflation and relevant price increases on cigarettes due to tax…

In 2023, Portugal’s economy grew by 2.2%, outperforming Western Europe’s average, supported by increases in private spending, public consumption, and a thriving tourism industry. However, a slowdown is expected in 2024, due to a challenging external…