Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Corruption amongst high-ranking state officials has heightened political instability in Portugal, whilst public debt remains elevated. Economic momentum is slowing, but inflation has fallen markedly and technological prowess is supporting foreign…
The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…
Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…
Following the impact of COVID-19 and the major downturn menswear registered in 2020, the landscape was poised to see significant retail volume growth. However, this expectation was hindered by high inflation rates in 2022 and 2023, slowing down…
Jeans is set to register positive retail volume growth in 2023, with sales encouraged by consumers viewing jeans as a staple item. Jeans are also appreciated for versatility and suitability to wear with various garments and footwear, in both formal…
Hosiery registered positive retail volume growth in 2023 while recovering from the downturn it experienced in 2020. Sales of hosiery are often driven by products needing to be replaced, as well as the essential element of items such as underwear.…
Following the major downturn registered in 2020 caused by COVID-19, retail volume sales of footwear continued to recover in 2023. However, growth rates slowed significantly, and demand for footwear remained well below the pre-pandemic level. In 2023,…
After the decline registered in 2020 due to COVID-19 and successive lockdowns, childrenswear registered noticeable growth in 2021. Nevertheless, in 2022 and 2023, retail volume slowed down, lower than levels seen in men and womenswear, as parents…
The outbreak of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal throughout 2023. Despite apparel and footwear products only witnessing moderate price increases, energy and packaged food saw high rises, impacting…
Being viewed as non-essential products, apparel accessories was challenged due to inflation rates in 2023. Portuguese consumers suffered from declining purchasing power, adapting their purchasing choices to focus on essential items. The recovery from…
Staple foods overall is recording a decline in total volume but an increase in value, primarily due to rising prices, in Portugal in 2023. The foodservice sector has recovered to its 2019 sales levels, significantly aided by tourism. However, on-site…
Pasta in Portugal is currently facing challenges due to inflation and the war in Ukraine. These factors have led to escalated raw material costs, notably cereals, and increased production expenses such as energy and packaging. The war's impact is…
Processed meat, seafood and alternatives to meat in Portugal is currently grappling with the impact of significantly increased energy and raw material costs, some of which have doubled. The situation has severely affected category members, leading to…
In recent years, the consumption of shelf stable beans in Portugal has seen a significant upturn, a trend largely attributed to the pandemic. The prolonged shelf life of these products offered consumers a sense of security during uncertain times,…
Breakfast cereals in Portugal has been significantly impacted by rising costs and cereal shortages, leading to a notable increase in consumer demand for private label lines. These private label products, known for their affordability and diverse…
Baked goods in Portugal in 2023 is seeing a shift in consumer purchasing patterns, predominantly influenced by the persisting impact of inflation. Despite a decrease in inflation rates, the purchasing power of consumers remains constrained. Bread, a…
Companies are increasingly incorporating sustainability and food waste reduction into their strategies. In the jams and preserves category, a common practice is using misshapen fruit to minimise fruit waste. The utilisation of fruit peel, considered…
Cost reduction takes centre stage as a primary focus for companies. With significant cost increases, businesses are actively working to enhance their production processes, lower expenses related to raw materials and packaging materials, all with the…
Noodles and pasta pots are experiencing positive growth thanks to their convenience and budget-friendly prices. Affordable ready meals, like these, have witnessed a surge in consumption, leading retailers to expand shelf space and introduce new…
Contrary to the previous harvest, the 2022/2023 season witnessed a substantial decrease in olive oil production, primarily due to the drought in 2022. Almost half of the total production was affected, with DOP olive oil taking an even greater hit.…