Portugal

Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…

Sales of weight management and wellbeing increased in 2022 due to the post-pandemic effect. Demand was encouraged by consumers looking to lose the weight they gained during the periods of lockdown and home seclusion. As consumers returned to their…

After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue to normalise in 2023, with this process having started in 2022. This means a decline for both single vitamins and multivitamins in current value and…

Sports nutrition is thriving in 2023 with healthy growth being recorded in current value and retail volume terms. Even before the COVID-19 pandemic Portuguese consumers were focused on trying to adopt healthier lifestyles, with practising sport on a…

Sleep aids has continued to register dynamic retail volume and current value growth in Portugal in 2023, continuing the positive trend established over the review period. Prior to the emergence the C19 pandemic, sleep disorders had been increasing…

Paediatric consumer health is still a small category in Portugal with parents/guardians generally preferring to buy products on prescription. Portuguese parents/guardians perceive there to be a higher risk when it comes to their children and will…

Over the review period, there was a growing trend amongst Portuguese consumers to follow healthier lifestyles. They have been focused on self-improvement, including adopting healthier and more balanced diets, decreasing their alcohol consumption, and…

The trend towards natural ingredients goes hand-in-hand with the increased interest Portuguese consumers are showing in organic and plant-based products. This trend is also having an impact on consumer health as there are growing concerns about the…

Eye discomfort, including dry and itchy eyes and eye fatigue is becoming increasingly commonplace amongst the Portuguese population. Many companies are still allowing employees to continue to work from home, when it is possible, at least for part of…

Sales of digestive remedies are set to record significant positive volume and value growth in 2023. With the World Health Organisation (WHO) declaring the health emergency to be over in May 2023 life in Portugal has returned to relative normality,…

After a sharp spike in growth in retail volume terms in 2020 following the outbreak of COVID-19, sales of dietary supplements with an immune system positioning continued to normalise in 2023. Ginseng, for instance, looks set to register a significant…

Dermatologicals is set to register positive growth in current value and retail volume terms in 2023. With the WHO declaring the pandemic to be over in May 2023, there has been an increase in socialisation and physical contact between people which has…

During the winters 2020/2021 and 2021/2022, the circulation of cough, cold and flu viruses was limited by the restrictions implemented to contain the COVID-19 pandemic. Winter 2022/2023 was the first one with no restrictions in place at all and this…

Overall, consumer health in Portugal is set to record strong growth in retail volume and current value terms in 2023. Demand has remained robust, as local consumers remain health-conscious and are becoming increasingly knowledgeable about the…

Analgesics recorded a significant increase in retail volume terms in 2021 and this was followed by even more dynamic growth in 2022. The COVID-19 pandemic and the tough restrictions introduced in 2020 and the beginning of 2021 in order to prevent it…

Portugal's per capita income will notably rise. Later Lifers will lead luxury spending. Despite a projected decrease in income inequality, it will remain high in global terms. Social class C will grow rapidly, while social class D remains dominant.…

The tourism industry was one of the most affected industries by the COVID-19 pandemic in Portugal. The successive confinements, prohibitions and global restrictions led to the closure of hotels, the suspension of flights and cruise lines. While the…

Inbound tourism is set to surpass 2019 values during 2023, decelerating afterwards, in a context of dissipation of the effects of delayed demand during the pandemic. Cultural activities, visits to monuments and museums and overall experiences are…

Boosted by inflation, inbound tourism recovery, a strong domestic market and the rise of average daily rates, lodging saw value sales surpass pre-pandemic levels in 2022, with the positive trend maintained in 2023 with both value sales and bed nights…

Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some…