Portugal

The economic landscape characterised by a high inflation rate and growing housing costs led to the decline in the disposable incomes of households in Portugal. Reduced purchasing power fuelled a downtrading trend in several industries. For the…

Personal care appliances witnessed declining volume sales in 2023, following a boom period during the pandemic, when products such as beard and hair trimmers and feminine depilation gained popularity. Consumers remain under financial strain in 2023,…

In 2023, men’s grooming in Portugal recorded positive retail value growth, perceived for several years by manufacturers to present a strong opportunity. Nevertheless, and despite some growth, the landscape has been struggling to really take off. For…

In 2023, nappies/diapers/pants saw positive retail value and volume growth, having recovered from a decline across the review period. While the birth rate dipped in 2021, the number of newborns was positive throughout 2022 and 2023, driving sales in…

Small local grocers in Portugal continued to lose competitiveness in 2023; the consequence of strong inflation rates, increasing costs and the growing competition from larger players. For example, it is easier for supermarkets to implement deals,…