Portugal

The growing pursuit of healthier lifestyles has been leading to an increase in sports practice in the country, boosting the consumption of sports drinks. The already prominent health and wellness trend received a boost from the experiences of the…

Corruption amongst high-ranking state officials has heightened political instability in Portugal, whilst public debt remains elevated. Economic momentum is slowing, but inflation has fallen markedly and technological prowess is supporting foreign…

Baked goods in Portugal in 2023 is seeing a shift in consumer purchasing patterns, predominantly influenced by the persisting impact of inflation. Despite a decrease in inflation rates, the purchasing power of consumers remains constrained. Bread, a…

Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…

Sports nutrition is thriving in 2023 with healthy growth being recorded in current value and retail volume terms. Even before the COVID-19 pandemic Portuguese consumers were focused on trying to adopt healthier lifestyles, with practising sport on a…