Portugal

In-car entertainment continued to lose traction in 2023. With the vast majority of new vehicles sold in the country already equipped with embedded in-car infotainment systems, fewer local consumers turned to aftermarket products. Furthermore,…

Other hot drinks is a mature product category in Portugal, which saw increased sales during COVID-19 due to home seclusion. Throughout this period, players focused on marketing products to be enjoyed during breakfast, with many of the leading brands…

Plant-based dairy continued to see healthy growth in retail volume terms in 2023. As the number of lactose-intolerant, flexitarian and vegan consumers continues to grow in Portugal, demand for plant-based alternatives to traditional dairy products is…

Milk producers continued to struggle with high production costs in 2023. The main factors contributing to this trend were rising energy and transport prices and adverse weather conditions, with the country having suffered a severe drought during the…

Paediatric consumer health is still a small category in Portugal with parents/guardians generally preferring to buy products on prescription. Portuguese parents/guardians perceive there to be a higher risk when it comes to their children and will…