Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Inflation rates drove retail value sales of grocery retailers in Portugal in 2023, with hypermarkets showing positive value growth despite losing competitiveness to smaller concepts such as supermarkets and discounters. Although hypermarkets offer a…
Polishes saw a continued fall in volume sales in 2023, following an established trend of decline, though the category saw value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche status,…
In 2023, laundry care current value growth was driven largely by price increases. Laundry detergents saw above average price rises, not only due to upward price movements, but also to a decline in visible promotional activity, which was less frequent…
Home insecticides saw a slight fall in volume sales in 2023, with value growth mainly due to increasing prices and the fact that the electric segment put in a relatively strong performance. Despite the long and hot summer seen in the country in 2023,…
The dishwashing category has benefited from consumers returning to home cooking or choosing food delivery/takeaways instead of going to restaurants. This has been visible with the continued trend towards consumers taking meals from home to eat in the…
The foodservice industry in Portugal underwent a year of recovery in 2023, despite the challenges brought by high levels of inflation and the consequent loss of consumer purchasing power. In terms of supply, increases in raw material prices and…
Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…
In 2023, dog food in Portugal registered little movement in retail volume terms, along with dynamic current value growth due to price rises. Economy dog food performed slightly better than mid-priced, with private label and the premium segment also…
Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022…
Retail in Portugal in 2023 continued to record positive retail value growth despite consumers' loss of purchasing power. High inflation rates, combined with the return of tourism, bolstered retail value growth, which was particularly high for…