Portugal

Cost reduction takes centre stage as a primary focus for companies. With significant cost increases, businesses are actively working to enhance their production processes, lower expenses related to raw materials and packaging materials, all with the…

The cost-of-living crisis is significantly impacting the lives of the Portuguese. Despite some positive economic indicators, such as economic growth and a slowing down of inflation, people do not perceive any improvement in their daily lives.…

Portuguese consumers continue to shift towards electronic payment instruments (payment cards, electronic direct or ACH transactions), with cards being the most used electronic payment instrument in everyday life. The trend of replacing cash with card…

Retail volume sales of yoghurt saw fairly modest growth in 2023, continuing the trend of the previous year. Despite manufacturers and retailers continuing to run price promotions, these were not as attractive as in previous years, as they sought to…

During the winters 2020/2021 and 2021/2022, the circulation of cough, cold and flu viruses was limited by the restrictions implemented to contain the COVID-19 pandemic. Winter 2022/2023 was the first one with no restrictions in place at all and this…