Portugal

Toilet care saw current value growth driven by rising average unit prices as a result of persistent inflation in 2023. Constant promotional activity avoided a stronger consumer switch to private label during the year. On the other hand, consumers…

With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of…

The air care category performed well in both value and volume terms in 2023. The increased relevance that the home environment gained during the COVID-19 crisis continued at the end of the review period, favouring the development of the air care…

Medical cannabis remains stagnant in Portugal. New medications have not been introduced in the market in the last couple of years, the prices of those available continue to be high by Portuguese standards, cannabis producers’ focus continues to be on…

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…