Portugal

Eye discomfort, including dry and itchy eyes and eye fatigue is becoming increasingly commonplace amongst the Portuguese population. Many companies are still allowing employees to continue to work from home, when it is possible, at least for part of…

The trend towards natural ingredients goes hand-in-hand with the increased interest Portuguese consumers are showing in organic and plant-based products. This trend is also having an impact on consumer health as there are growing concerns about the…

Over the review period, there was a growing trend amongst Portuguese consumers to follow healthier lifestyles. They have been focused on self-improvement, including adopting healthier and more balanced diets, decreasing their alcohol consumption, and…

Paediatric consumer health is still a small category in Portugal with parents/guardians generally preferring to buy products on prescription. Portuguese parents/guardians perceive there to be a higher risk when it comes to their children and will…

Sleep aids has continued to register dynamic retail volume and current value growth in Portugal in 2023, continuing the positive trend established over the review period. Prior to the emergence the C19 pandemic, sleep disorders had been increasing…

Sports nutrition is thriving in 2023 with healthy growth being recorded in current value and retail volume terms. Even before the COVID-19 pandemic Portuguese consumers were focused on trying to adopt healthier lifestyles, with practising sport on a…

After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue to normalise in 2023, with this process having started in 2022. This means a decline for both single vitamins and multivitamins in current value and…

Sales of weight management and wellbeing increased in 2022 due to the post-pandemic effect. Demand was encouraged by consumers looking to lose the weight they gained during the periods of lockdown and home seclusion. As consumers returned to their…

Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…

Retail volume sales of baby food saw modest growth in 2023, continuing the trend of the previous year. Demand for milk formula in Portugal is strongly dependant on professional guidance. Consumers first make contact with medical professionals at the…

Retail volume sales of butter and spreads remained static in 2023. Demand for such products experienced an upturn during the pandemic, when people spent more time cooking and baking at home. Butter and spreads are particularly likely to be used at…

Cheese saw modest growth in retail volume terms in 2023, in contrast to the flat performance of the previous year. While inflationary pressures, driven by surging energy and food prices, receded slightly, demand was constrained by a loss of…

Retail sales of dairy products and alternatives in Portugal saw modest growth in volume terms in 2023, a slight improvement over the previous year. While inflationary pressures, driven by surging energy and food prices, receded slightly, demand was…

Milk producers continued to struggle with high production costs in 2023. The main factors contributing to this trend were rising energy and transport prices and adverse weather conditions, with the country having suffered a severe drought during the…

Consumption of cream and condensed milk is in Portugal, as both are commonly used in dessert preparation. During the first half of the review period, cream also benefitted from a rising interest in new cooking experiences, assisted by the popularity…

Plant-based dairy continued to see healthy growth in retail volume terms in 2023. As the number of lactose-intolerant, flexitarian and vegan consumers continues to grow in Portugal, demand for plant-based alternatives to traditional dairy products is…

Retail volume sales of yoghurt saw fairly modest growth in 2023, continuing the trend of the previous year. Despite manufacturers and retailers continuing to run price promotions, these were not as attractive as in previous years, as they sought to…

Lisbon and Porto stand out as Portugal’s most economically dynamic cities, while Braga shows the greatest potential for future economic development. Nonetheless, cities in Portugal will face ongoing challenges. In the short term, these include a…

The number of households is set to increase slightly in Portugal over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by inflation, standing at 7.8%, which increased living costs.…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…