Portugal

The outbreak of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal throughout 2023. Despite apparel and footwear products only witnessing moderate price increases, energy and packaged food saw high rises, impacting…

After the decline registered in 2020 due to COVID-19 and successive lockdowns, childrenswear registered noticeable growth in 2021. Nevertheless, in 2022 and 2023, retail volume slowed down, lower than levels seen in men and womenswear, as parents…

Following the major downturn registered in 2020 caused by COVID-19, retail volume sales of footwear continued to recover in 2023. However, growth rates slowed significantly, and demand for footwear remained well below the pre-pandemic level. In 2023,…

Hosiery registered positive retail volume growth in 2023 while recovering from the downturn it experienced in 2020. Sales of hosiery are often driven by products needing to be replaced, as well as the essential element of items such as underwear.…

Jeans is set to register positive retail volume growth in 2023, with sales encouraged by consumers viewing jeans as a staple item. Jeans are also appreciated for versatility and suitability to wear with various garments and footwear, in both formal…

Following the impact of COVID-19 and the major downturn menswear registered in 2020, the landscape was poised to see significant retail volume growth. However, this expectation was hindered by high inflation rates in 2022 and 2023, slowing down…

Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…

The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…

Corruption amongst high-ranking state officials has heightened political instability in Portugal, whilst public debt remains elevated. Economic momentum is slowing, but inflation has fallen markedly and technological prowess is supporting foreign…

Although inflationary pressures drove retail value sales in 2023, growth has also benefited from the recovery in out-of-home consumption and increased tourism. Additionally, growing consumer concerns surrounding health and wellness are leading many…

Carbonates recorded a positive performance in both on-trade and off-trade volume and value sales in 2023. Boosted by the tourism industry, on-trade showed the best performance, while off-trade grew despite the declining purchasing power in the…

After a strong downturn during the outbreak of COVID-19 and subsequent lockdowns, on-trade recorded double-digit growth in 2023. This was fuelled by a shift from at home consumption and the recovery of the tourism industry post-COVID-19, which…

The out-of-home recovery, following a strong downturn in sales during COVID-19 confinement periods, led to a decline in off-trade sales in 2023. With consumers returning to workspaces and working less from the household, this led to a decline in…

Energy drinks will continue to grow both in the off-trade and on-trade markets in 2023, posting one of the best performances in the soft drinks market. The low level of penetration of energy drinks is improving in line with marketing actions seen by…

In 2023, the hot drinks landscape in Portugal recorded positive growth in the on-trade channel, boosted by the return of tourism and out-of-home consumption post-COVID-19. Tourism was a main driver for the on-trade, while off-trade noted a volume…

Consumers are increasingly aware of the importance of caring for their health and adopting healthier eating habits, boosting demand for juice in Portugal. In 2023, growth was more significant in value than in volume terms; due to the foodservice…

Other hot drinks is a mature product category in Portugal, which saw increased sales during COVID-19 due to home seclusion. Throughout this period, players focused on marketing products to be enjoyed during breakfast, with many of the leading brands…

Despite consumers having limited their purchases due to rising inflation and declining purchasing power, demand for RTD coffee continues to grow in 2023. The low maturity of the category aligned with increasingly busy lifestyles, boosting demand for…

With high per capita consumption in the country, RTD tea grew in both off-trade and on-trade volume sales over 2023 despite losing share to other soft drinks categories. While the recovery of the tourism industry boosts on-trade, off-trade records a…

Despite rising inflation and economic instability, soft drinks recorded heightened volume sales in both the off-trade and on-trade in 2023. On-trade sales were boosted by the return of tourism to the country, while off-trade saw some consumers return…