Portugal

Wine continues to perform well in current value terms, with volume sales stagnating in Portugal. Rising prices were evident in the on- and off trade, namely in sparkling wines, still light grape wine, and port wine. Inflationary pressures contributed…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…

Chocolate confectionery is managing to achieve positive volume growth in 2024, despite unit price hikes suppressing stronger sales. Indeed, chocolate confectionery has been strongly affected by considerable increases in the costs of raw ingredients,…

Gum just about manages to achieve marginally positive volume sales in 2024, while value is better supported by price hikes caused by inflationary pressures. However, we should also note that prices increases have been relatively mild in gum – unlike…

Ice cream in Portugal is achieving positive volume and value growth in 2024, in both on-trade and off-trade terms. However, consumption is somewhat suppressed in foodservice, as financial pressures mean consumers are limiting their spending when…

Savoury snacks is achieving positive growth in Portugal in 2024, in both value and volume terms, and via both on-trade and off-trade channels. Baseline demand is supported by the “snackification” trend, whereby consumers eat fewer sit-down meals…

Snacks in Portugal is maintaining steady volume sales in 2024, in both on-trade and off-trade channels, despite consumers’ suppressed purchasing power due to the inflationary economic environment. That said, we continue to see an overall positive…

Sugar confectionery remains in a negative-figure volume slump in Portugal in 2024, while value is better supported by price hikes. Sugar confectionery is not a particularly popular snacks category in the country, thus inflationary-led price increases…

Sweet biscuits, snack bars, and fruit snacks is seeing positive value and volume growth in Portugal in 2024. Indeed, despite consumers becoming increasingly health-aware and conscious of their diets, the consumption of sweet biscuits remains strong.…

In 2023, Portugal saw modest economic growth which translated into per capita income growth of under 1%. This growth was driven by an increase in the minimum wage, positive job market and a rebound in tourism. Projections for 2023-2028 suggest an 8%…

Computers and peripherals in Portugal recorded only a modest increase in volume sales in 2024 due to the exponential growth during the COVID-19 pandemic and squeezed budgets in both business and retail segments caused by high interest rates and price…

Portable consumer electronics, including smartphones, wearables, and headphones, performed well in 2024. This growth was driven by the premiumisation trend, which sees local consumers opt for higher-end models with advanced features.

TWS earbuds were the primary driver of volume growth in headphones in Portugal in 2024. The increase in outdoor activities and the return to offices post-pandemic have boosted the use of these devices for listening to music and podcasts, making calls…

In 2024, home audio and cinema in Portugal saw declines in both volume and current value terms. Improvements in smartphones, high-quality wireless speakers and TV sound quality have contributed to this trend. The rising popularity of streaming…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…

Outdoor activities, travel, and the importance of social media revitalised the demand for imaging devices and action cameras in Portugal in 2024. Local consumers increasingly seek specific imaging devices to capture high-quality content, giving their…

The in-car electronics category in Portugal continuously declined in 2024 across all areas, including in-car navigation, in-car speakers and in-dash media players. This decline was mainly due to the increasing prevalence of well-equipped cars and the…

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…

The ongoing popularity of wireless speakers helped to drive positive overall category performance in both volume and current value terms in Portugal in 2024. The subcategory offers a wide range of options with good sound quality at competitive…

Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…