Portugal

Retail volume sales of yoghurt saw fairly modest growth in 2023, continuing the trend of the previous year. Despite manufacturers and retailers continuing to run price promotions, these were not as attractive as in previous years, as they sought to…

Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…

The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…

In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and…

Wine continues to perform well in current value terms, with volume sales stagnating in Portugal. Rising prices were evident in the on- and off trade, namely in sparkling wines, still light grape wine, and port wine. Inflationary pressures contributed…

Sales of weight management and wellbeing increased in 2022 due to the post-pandemic effect. Demand was encouraged by consumers looking to lose the weight they gained during the periods of lockdown and home seclusion. As consumers returned to their…

Wearable electronics experienced a modest decline in retail volume terms in 2023. Demand continued to be impacted by the high cost of living, at least during the first half of the year, which led to more guarded discretionary spending. As in 2022,…

After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue to normalise in 2023, with this process having started in 2022. This means a decline for both single vitamins and multivitamins in current value and…

Vending in Portugal in 2023 saw strong retail value growth, fuelled by the positive performance of the tobacco industry. Vending is the most important channel for the tobacco industry and represented 35% of the total volume of cigarette sales in the…

Although overall volume growth declined marginally in 2023, vacuum cleaners is witnessing significant activity in product development. Due to the growing popularity of robot and stick vacuum cleaners, more brands have entered this segment and…

The tourism industry was one of the most affected industries by the COVID-19 pandemic in Portugal. The successive confinements, prohibitions and global restrictions led to the closure of hotels, the suspension of flights and cruise lines. While the…

Inbound tourism is set to surpass 2019 values during 2023, decelerating afterwards, in a context of dissipation of the effects of delayed demand during the pandemic. Cultural activities, visits to monuments and museums and overall experiences are…

Toilet care saw current value growth driven by rising average unit prices as a result of persistent inflation in 2023. Constant promotional activity avoided a stronger consumer switch to private label during the year. On the other hand, consumers…

The challenging economic environment and relevant price increases due to persistently high inflation and tax revisions affected the market performance in 2023, mainly to the detriment of cigarettes and fine cut tobacco. Cigarettes saw a decline in…

In 2023, tissue and hygiene in Portugal recorded positive retail value growth, boosted by increased price points. However, the prevalence of low wages, global price increases, and rising interest rates strongly impacted consumer purchasing behaviour,…

Although the landscape saw a positive performance in the on-trade, retail volume sales of tea declined in 2023. The return to offices and consequent decrease in home-working continued to negatively impact off-trade volume sales, with consumers…

Companies are increasingly incorporating sustainability and food waste reduction into their strategies. In the jams and preserves category, a common practice is using misshapen fruit to minimise fruit waste. The utilisation of fruit peel, considered…

Sweet biscuits, snack bars, and fruit snacks is seeing positive value and volume growth in Portugal in 2024. Indeed, despite consumers becoming increasingly health-aware and conscious of their diets, the consumption of sweet biscuits remains strong.…

In 2023, surface care saw value growth dampened by the consumer switch to less expensive product options in the midst of a marked rise in the cost of living and an uncertain economic environment. The private label segment was a notable beneficiary of…

In 2023, retail value growth was double-digit for supermarkets in Portugal. During the outbreak of COVID-19, supermarkets experienced a temporary increase in sales as consumers stockpiled goods – however, this placed pressure on retailers to ensure…