Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail volume sales of yoghurt saw fairly modest growth in 2023, continuing the trend of the previous year. Despite manufacturers and retailers continuing to run price promotions, these were not as attractive as in previous years, as they sought to…
Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…
The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…
In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and…
Wine continues to perform well in current value terms, with volume sales stagnating in Portugal. Rising prices were evident in the on- and off trade, namely in sparkling wines, still light grape wine, and port wine. Inflationary pressures contributed…